In January 2026, Everything Creative Designs proudly celebrates 20 years of shaping how luxury homes are presented across San Diego. What began as a single referral and a clear creative vision has grown into one of the region’s most trusted names in luxury staging and interior design.

At the heart of it all is Carol Kaplan, President and Founder — a designer, entrepreneur, and relationship-builder whose belief in thoughtful design and human connection lays the foundation for two decades of success.

One Client, One Relationship, One Reputation at a Time

Carol’s journey begins the way many meaningful stories do: with a single opportunity. Her first client comes through a colleague, but Carol quickly understands that long-term success in real estate is built on trust and relationships.

She joins the Real Estate Brokers Association (REBA) in La Jolla, immersing herself in the San Diego real estate community. There is no advertising strategy, no formal marketing plan — just consistent, high-quality work and strong professional relationships.

Word spreads quickly. Referrals follow. And Everything Creative Designs becomes a name brokers remember — and recommend.

Recognizing a Need Before the Market Did

In the early days, Carol envisions offering one-day room makeovers — simple transformations designed to refresh a space. But as demand grows, it becomes clear that the market needs something more.

At the time, luxury home staging in San Diego was limited, and few companies were offering it at the level today’s buyers expect. Carol sees the gap — and steps into it.

She starts the way many founders do: hunting for unique pieces, repurposing furniture with great structure, and giving new life to items that deserve a second story. Over time, she invests in curated inventory, expanding ECD’s ability to fully stage homes with cohesion, intention, and elevated design.

The business evolves quickly — from creative service to full-scale luxury staging operation.

Growth That Moves Faster Than Expected

Within the first year, Carol hires two young interior designers, and Everything Creative Designs begins to gain momentum — faster than anyone anticipates.

“The growth was almost comical,” Carol says.
“We started with a 1,600-square-foot space thinking this would last us a few years. Boy, were we wrong.”

That first space is outgrown within a year. The next — 2,600 square feet — lasts just six months. Eventually, the team moves into a 9,000-square-foot warehouse. During the COVID-19 pandemic, ECD transitions into a 15,000-square-foot facility, where the team operates today — and once again, they are already planning for what’s next.

Design Meets Operational Excellence

Today, Everything Creative Designs typically has 70 to 100 fully staged homes on the market at any given time.

This scale is made possible by a strong leadership foundation and thoughtful systems. Under the leadership of Danni Kaplan, Chief Executive Officer, ECD continues to evolve into a modern, high-performing organization. Supported by Isabelle Meszaros, Director of Operations, the company blends creativity with structure — ensuring every project runs smoothly from first call to final install.

Thanks to these systems, ECD is able to stage two to three homes per day while maintaining the level of care and quality the brand is known for.

A Company That Reflects — and Shapes — San Diego’s Market

ECD’s success mirrors the evolution of San Diego’s real estate market itself. As buyers become more discerning and presentation becomes more critical, Everything Creative Designs remains ahead of the curve.

Their work is not about filling rooms.
It’s about creating emotional connection.

Every space is curated to help buyers imagine a lifestyle — how a home feels, flows, and lives. That philosophy has carried ECD through market shifts, economic cycles, and changing design trends, while remaining rooted in timeless appeal.

A Heartfelt Thank You — Because This Legacy Is a Team Effort

As Everything Creative Designs celebrates 20 years, Carol is the first to say this milestone is not hers alone.

“This company exists because of the people who show up every day with care, commitment, and pride in their work,” Carol shares. “ECD is what it is because of this team.”

From leadership to design, sales to staging, operations to warehouse support, each role plays a critical part in bringing Every Creative Designs’ vision to life.

The ECD team includes:

Carol Kaplan, President & Founder
Danni Kaplan, Chief Executive Officer
Isabelle Meszaros, Director of Operations
Kim Kelly, Director of Sales
Kelly Frazelle, Designer Manager & Sales Representative
Lori Wilson, Sales Representative

The creative heart of ECD is led by an exceptional design team:

Ashley Snow, Lead Designer
Karolina Alcaraz, Lead Interior Designer
Haley Nelson, Designer
Giovanna Allain, Designer
Sophia Sarracino, Designer

Behind every seamless install is a dedicated operations and staging team:

Alessandro Torres, Warehouse Manager
Raul Santos, Facilities Manager
Cody Christian, Warehouse Supervisor
Fabian Perez, Lead Stage Assist
Daniel Gallardo, Lead Stage Assist
John Atwood, Stage Assist
Maykel Gallardo, Stage Assist
Miguel Gallardo, Stage Assist
Felipe Gallardo, Stage Assist
Kyle Moore, Stage Assist
Adrian Leon, Stage Assist
Aaron Ortega, Stage Assist

Together, this team brings ECD’s vision to life — transforming empty houses into homes that inspire buyers and elevate the market.

Twenty Years In — and Just Getting Started

As Everything Creative Designs marks its 20-year anniversary, the legacy is clear:

A company built on relationships.
A reputation earned through trust.
A team driven by creativity, precision, and heart.

What begins as one client becomes a defining presence in San Diego luxury real estate — and after two decades, Everything Creative Designs is still growing, evolving, and setting the standard.

The story continues.
And the next chapter is already beautifully in motion.

Celebrating 20 Years of Everything Creative Designs: A Legacy of Vision, Trust, and Timeless Design